4 Step Process: Designing and Developing a Webflow Website For A Client
1 Article, 1 Podcast, 3 Inspirational Websites, 3 Webflow Jobs. Let's do this!
Hey Webflailers - it’s Jack!
I went to a bakery this weekend. Not just any bakery though. It’s called the Orange Bakery and it’s run by an 18 year old called Kitty.
If that’s not remarkable enough, her tiny bakery always has queues going down the street. Her bakery is located in a tiny town but people show up from miles around. The Orange Bakery always sells out.
Why am I telling you about a bakery?
Because Kitty has created superfans who keep turning up every week to support her business and shout about her online and in-person, and you can too! But how?
1) Relationships - Kitty has cultivated relationships and strong bonds with other businesses that are in the food industry (eg. She buys her flour from a local mill and fruits from a local orchard). She supports others and they support her. Connect with copywriters, photographers, motion designers, brand identity designers - they work with people who need websites. Refer them work and see referrals come to you!
2) Delightful Experience - Since the queue is massive for the bakery, Kitty comes outside and greets every customer and gives them a free taster. This gives people a delightful experience and makes people talk about Kitty’s bakery being just the loveliest experience! How can you make the client experience truly worth talking about?
3) Repeat Customer Base - Kitty could work really hard to get new clients (pay for advertising, cold email customers, open a new shop in a different location) but she has focussed on continuing to serve her current client base even better. Kitty is pouring her attention on her existing customer base by constantly improving on existing recipes, offering exciting new sweet treats and sharing recipes on IG. You don’t necessarily need to find new clients - you might just need your existing clients to work with you more. So, how could you help them more?
Food for thought… (Couldn’t resist - dad banter free of charge).
4 Step Process: Designing and Developing a Webflow Website For A Client
Part 1 - Strategy & Design
I think when you start Webflow freelancing, you know you can build a website but you quickly realise doing it for a client is a totally different thing. Every Webflower talks about having a “unique process,” but unless you are a client for them, it’s hard to know what that unique process actually includes.
I thought it would be helpful to break down the actual process I used for a client project I am coming to the end of. I want to get granular to really break this down so skip over the bits that just seem so brain numbingly obvious to you. I realise that depending on how many clients you have worked with, your process may be more coherent than others.
Why Focus Is The Key To Getting Clients | With Felix Meens
In Episode 9 of Webflail, I interviewed Felix Meens, an experienced digital designer and Webflow developer based in Finland and founder of Webflix Studio.
In this episode we talk about:
Failing to focus on only a key channel to get clients
Failing to stay calm under pressure with clients
Failing to negotiate projects as favours.
3 Inspirational Websites
Tambien Studio
Scroll animations, beautiful large pictures and sexy bold font that says ‘take a picture - it’ll last longer.’ Oosha.
L’Atelier
Beautiful storytelling by combining great copy and incredible animations. Don’t you want to read the text and understand the key concepts so quickly from just a quick scroll?
Flecto
This feels like the website grows as I scroll. The animations mimic nature by growing upwards and the colour palette feels vibrant and alive. Me gusta mucho.
3 Webflow Jobs
Digital Designer & Developer at ONETOO
Webflower and Graphic Designer at Magical
Webflow Junior Designer at Greenshades Software
How can I improve this newsletter?
Listen here amigo. I want this to be the best newsletter for webflowers there is. Let me know how I can make this better/more helpful!
I want to write about topics that help support your freelance journey and share useful websites and jobs that give you opportunity. Lemme’ know!